Fourth, you must share your dream visually. Only when people “see it,” will they buy into it. People are in search of significance; they want to feel like they are part of something bigger than themselves. Author Studs Terkel observed: “Most of us are looking for a calling, not a job. Most of us…have jobs that are too small for our spirit.” When a dream is truly great, it benefits everyone. Your job is to help people see what those benefits are. You need to help them connect with the opportunities for achieving personal growth, finding fulfillment, and increasing their self-esteem. You need to provide them with every reason you have for joining. If you can’t offer them plenty of legitimate reasons for doing so, then you have no business trying to recruit them in the first place. Will this be easy? No, it never is. Even people who say they desire a dream often don’t want it. What they want is the result of the dream, not the price required to achieve it. Look at all the TV commercials for diets. People see before and after pictures, and they want the “after.” But if you live your dream, practice integrity, and achieve a degree of success, people will see what the dream has done for you and that will make them want it too. How will you know when you have successfully shared your dream with someone else? Because they will take ownership of it, add to it, and want to make it even bigger and better. When that happens, your dream becomes bigger than you or your team.
Published on Thursday, February 16, 2012 @ 5:47 AM CDT