The Word For You Today
Wednesday, December 7, 2011 7:06 AM

STOP WAITING FOR PERFECT CONDITIONS (4) - “Faith…if it is not accompanied by action, is dead.” Jas 2:17 NIV

Wednesday, December 7, 2011 7:06 AM
Wednesday, December 7, 2011 7:06 AM

There’s a wonderful story behind the success of Mark Victor Hansen and Jack Canfield’s Chicken Soup for the Soul books. At first they had a very difficult time getting anyone to publish the book, and an equally hard time getting anybody to buy it. Then one day they got a piece of advice from a teacher called Scolastico, who told them, “If you would go every day to a very large tree and take five swings at it with a very sharp axe, eventually, no matter how large the tree, it would have to come down.” So Hansen and Canfield developed what they call “the rule of five.” Every day they did five specific things that would move them closer to their dream of selling books. They write: “Every day it meant having five radio interviews, or sending out five copies to editors who might review the book, or calling five network marketing companies and asking them to buy the book as a motivational tool for their sales people, or giving a seminar to at least five people and selling the book in the back of the room…We wrote press releases, we called in to talk shows (some at 3:00 a.m.)…we even got gas stations, bakeries and restaurants to sell the book. It was a lot of effort—a minimum of five things a day, every day, day in and day out —for over two years.” As a result, Chicken Soup for the Soul has sold 112 million copies in forty-one languages. With tenacious faith, you too will begin to make progress toward your dream. 

« back